There are pockets of
rural England which still cling to elements of the past: places where everyday
life is shaped by the ownership and produce of the land, the medieval layouts
of their market towns and the continuous occupation which constitutes the very
warp and weft of tradition. I spent a few days last week in several such places,
centred roughly on Hereford, where I had gone specifically to celebrate the
harvest of apples and to sample that most excellent by-product of their abundance,
cider. But on day one, like a schoolboy in a tuck-shop, I became excited by the
wealth of other traditional regional produce to be had and the backdrop of
English history against which all is displayed.
In Hereford itself, the
Cathedral houses the Mappa Mundi, a pictorial depiction of the known world,
drawn up by monks around the year 1300. At its centre is Jerusalem (i.e.
Christianity) but the land-masses all around are so unfamiliar that we can only
identify them by their labels. Still, considering very few people travelled
then, I was impressed by the attempt and especially by the picture of the man
skiing in Norway. And at the top of the map is the gate to the after-world
where you turned left for heaven or right for hell, a practice which persists
to this day at the entrance to modern airliners. The Mappa Mundi was a masterpiece
of propaganda, presented by the Church to its congregations as an authoritative
guide to world affairs until, more than a hundred years later, further
enlightenment was offered in the form of a bible translated, for the first
time, into English. It was called the Wycliffe
Bible but became popularly known as the Cider
Bible because the translator interpreted the Latin word for booze
colloquially, i.e. cider. And I have to say that much of the cider I tasted on
the tour did have heavenly qualities.
The heyday of English
cider production is long gone but there is a revival, along the lines of the
craft beer revolution. One of the small-scale cider makers I visited pointed
across the valley to the huge factory of Weston’s Cider and told me that their
turnover had recently spurted up to £64 million p.a. – depressing news for
lovers of the real thing. But he was optimistic, explaining that, despite the
watered-down nature of their products, industrial producers had grown the
overall market and raised awareness of the beverage, thereby creating
opportunities for artisan producers like himself. He was the third producer I
had visited, and the most insistent on lecturing me in all aspects, subtleties
and variations of the cider-making process which is, essentially, not complex:
from what I remember you need only squash the juice out of the apples, wait for
it to ferment and then drink it. All else is degrees of subtlety or, in the
case of the big industrial manufacturers, cheating.
To a man – and they
were all men – the cider producers I encountered were honest toilers at their ‘lifestyle
businesses’ but could have benefited from a little training in how to close a
sale – I quaffed many a free sample without feeling obliged to purchase
anything and, at one unattended barn-shop, could have driven off with the
entire stock – but sales-training would be the beginning of commodification,
and we really don’t need any more Weston's or Bulmer's.
Not forgetting that
apples can also be eaten, before returning home I helped myself to some rare
varieties – for free – at Berrington Hall and added them to my haul of cider, plums, damsons, cobnuts,
walnuts, organic vegetables, pork pies and other produce from the myriad
‘family butchers’ along the way. My tuck-locker is now full and I shall soon
resemble Billy Bunter.
Windfalls at Berrington Hall |